Western Beef & Highlands County in the Heartland
RE: Western Beef Expansion
Date: 3 May 2007
Time to act
Western Beef Current Overview:
As part of an effective marketing strategy, Western Beef, Inc. establishes supermarkets primarily in inner-city neighborhoods abandoned by many other supermarket chains. With 21 high-volume full service supermarkets and 5 food outlet – type stores we supply our customers from the most visible warehouse supermarket chain in the New York metropolitan area. Our stores, situated in neighborhoods with large populations and ethnic diversity, continually refine, improve and implement their marketing strategies in order to increase customer service and sales.
Through diligent demographic research, we can reasonably ascertain a neighborhood’s specific needs. By concentrating on the ethnic backgrounds, income levels, population density and food preferences in our neighborhoods, we are able to stock our stores with the brands and sizes of products our customer prefer. Realizing that many of our customers hail from foreign countries, we supply the ingredients that complete their favorite recipes. Customers who need exotic fruits and vegetables can easily find yucca, yampi, passion fruit, sapote, kirby, appio and ajicito in our stores.
Western Beef has carved out its niche and the chain expects future growth by continuing to open new retail supermarkets. Not only does the Western Beef provide a full range of value-priced perishable and grocery products for its many ethic customers, it also employs many neighborhood people. Company also operates a wholesale food business that primarily deals in beef, pork, poultry and provisions.
Discussion of Overview
Basically everything I said is already in place, except that it is restricted to New York and New Jersey. We want to move the system up and down the East Coast and across the West Coast meaning we will need more warehouses, trucks and construction capability to build these outlets.
We will not only hire neighborhood people but will lend money to some of them to become franchised owners. Not all stores will be corporate owned, that will be under the expansion.
The Basic Outline of the Plan:
I think we should expand Western Beef Supermarkets by investing in farmland, agriculture properties, warehouses, trucking companies, construction companies and of course supermarkets. This arrangement will make Western Beef a retail outlet, wholesale channel for food, distribution network and a real estate company that can operate outside the food market.
The goal: To sell quality goods and at the lowest possible prices and make a profit in the process. I think we should open not only corporate stores but franchises by making contracts with potential owners to purchase our goods and in return we arrange for them to get business loans. We want to get them to use our banks and insurance companies, and then we will be able to sell the goods at lower prices and still make a profit.
I want these supermarkets to be in the neighborhoods of the middle class to the poor, and unlike some of the current Western Beef supermarkets I want to have a wider variety of goods as well as many name brand products.
I would like to setup shop across the East Coast and across the West Coast. Basically what we do over here I would like them to duplicate over there.
I think our one advantage might be that we can use Clear Channel Communications which is a nationwide radio network and use popular artists to sing jingles and advertise our arrival. I want to compete with Wal-Mart Superstores in variety and price, but be located in the neighborhoods and closer to residential areas instead of just malls.
Highlands County:
Based on 2004: Population 38,482 Circumference 151 Miles w/about 15 major lakes:
New Orleans:
Based on 2004: Population over 500,000 Circumference about 54 miles:
Both areas were used as farmland at some point.
Questions:
With New Orleans at less than half the original population, how any stores can it support?
How many people can Highlands County accommodate, if we were to develop this County into a Major City?
Double check my numbers!
To: The Brotherhood & Sisterhood
RE: Highlands County v. New Orleans
Highlands County:
Based on 2004: Population 38,482 Circumference 151 Miles w/about 15 major lakes
New Orleans:
Based on 2004: Population over 500,000 Circumference about 54 miles
Both areas were used as farmland at some point.
Questions:
With New Orleans at less than half the original population, how any stores can it support?
How many people can Highlands County accommodate, if we were to develop this County into a Major City?
New Orleans is a risky investment, but it was the home of over 500,000 people which has to be considered in the political map. On the other hand there is nothing but vacant land in Highlands County which is above sea level by about 11 feet and many miles away from the coastal waters. Usually when Florida has a hurricane, in Highlands County they experience strong winds in the area. The unemployment rate is currently at about 8% or 9% and they are not a developed area, but are the most populated County compared to the surrounding Counties. And they have a few Colleges in the County. The Heartland consist of 5 counties waiting to be developed.
I want to buildup Highlands County into a major City. We can be major investors in utilities because they are not prepared to handle a population of 250,000 to 5000,000 people.
I think the next step is to seek unpopulated areas and determine the possibility to develop these areas and setup the new economy from scratch. This way we can get heavily invested in utilities, along with the food industry in that area.
The key to expanding Western Beef is new developments. I do not know if New Orleans is a good investment, but they already spent a fortune on repairing the Levees. The place is below water, they only thing it has going for itself is history, which is full of Witchcraft. We have to finish the job in New Orleans, I am willing to use their oil to boost the economy and make financial contributions in the form of donations I think it should be redeveloped to hold between 200,000 and 300,000 people and not 500,000. Not everyone will want to go back to that death trap.
Highlands County has a lot of older people and they have money to spend or are in need of care. They have a lot of nursing homes and have very little light industry, which is allowed by law. The environment is great for farming and agriculture but we need not focus on that only. We can use some of the property for food and some of it for development. They also have a few Hospitals.
From my limited review I come to the conclusion again that we help out the people of New Orleans only because of the political map and history as a major City. Maybe the next New Orleans will be designed to house 200,000 to 300,000 people instead of 500,000. But we should heavily invest in Highlands County. It is a much safer investment. Like I said it is prime real estate, contrary to New Orleans
I think we should expand Western Beef by consolidating all of the parts of the system, as mentioned in the opening of the discussion. When we build a new community we build a Western Beef into the blueprints. Trucking companies can be setup to operate nationwide; we do not have to restrict the trucks to Western Beef. We can setup warehouses to serve certain districts. In fact I think we should setup a Southern District for Western Beef in Highlands County along with a canning company and then close in from both sides being New York and Florida.
I think we should buy up the undeveloped land in Highlands County and develop it into housing complexes and locate stores in these communities. And apply the same system in other places. I want to own a huge piece of Highlands County. It will support our construction interest and food interest and I think we can buy cheap even at twice the current value of the land. The costs will come from development of these properties.
I honestly am not feeling New Orleans, but we are committed to their restoration, but Highlands County is the move. Maybe about 5 supermarkets would be a wise investment in New Orleans for now.
I want my home in Highlands County to be in a Gated Community (A fenced housing development, having security guards). When people come to visit they have to stop at the entrance. But the City we build will not be a gated community, just the sections that I have special security concerns with, such as where we house scientist and so on. My community will be under military protection.
Is this a dry run?
