NaQuila the Monster Cliché Originator

NaQuila the Monster Cliché Originator

 The Song People Crying (Colors)

NaQuila aka Stackz Gotti performed the song People Crying, using the term Monster by doing so associating the monster energy drink with Hip Hop culture.  In the song it mentions the Bloods and Crips and the colors red and blue as favorite (symbolic) colors of these two street gangs. 

 

The song was meant to crossover as a commercial for Monster Energy Drink, as many of her songs really go into detail about its themes this one plays with (touches on) many ideas about what people in general are going through today due to the economic downturn. 

 

Now Lady Gaga and Kanye West are using the term and many other Hollywood acts are lining up to cash in on the new slogan.  However the real intention of the use of the term was not gangster as it associated itself with street gangs in People Crying. 

 

It was meant to start a new revelry in a friendly nature, without people killing each other.  The stage was being setup for a Red Bull verse Monster Energy Drink commercial campaign,  Similar to coke verse Pepsi, the idea was that there are really only two choices for real energy drinkers which is Red Bull or the many colors of Monster Energy Drinks.

 

The term Monster was meant to be all in fun to create a market for the Hip Hoppers to market themselves in commercial jingles.  Hopefully Jay Z , Rick Ross, Nicki Manaj and Bon Iver, might read this article and like Lady Gaga and NaQuila aka Stackz Gotti, bring back the fun in the term.  Because kids need something to laugh about and energy drinks for teens is legal unlike alcohol.

 

The energy drink market is estimated to be about 6 billion dollars annually.  Therefore there is much rum for a powerful marketing campaign for market share.  It is only a matter of time before the real players in the market battle it out for market share.  My bet is it will be Monster and Red Bull.

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Jay Z, P. Diddy & Lil Wayne 2011 V-Concert

Jay Z, P. Diddy & Lil Wayne 2011 V-Concert

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Rockafella Records, Bad Boy & Cash Money Records are said to be in a negotiations process to do in Hip Hop Rap only what Michael Jackson could do for Pop Music.  As a result of the huge success of MJJ’s “This is it,” showcase that made over $101M in less than five days, the hottest Rappers in the business plan’s are to do a huge Virtual Concert to be seen worldwide at Movie theaters near you.

 

I mean this is huge as Monster Energy Drink and Red Bull are being called in to sponsor this musical extravaganza featuring the hottest acts in Rap music all on one stage.  The show is planned to be very high energy and a promotional for the Energy Drinks companies. 

 

The show is planned to go on for about 3 hours in a mix of acts from Cash Money, Rockafella and Bad Boy.   There are a lot of logistics that has to be settled as far as media venue to pricing.

 

In an unusual arrangement by Live Nation the mega tour production company with venues throughout the United States, this promotional strategy is selfless as Live Nation will use a different type of venue to present these shows, being Movie Theaters rather than Concert Venues.

 

There is conversations out there that it will be a limit engagement with first come first served as tickets will be sold in advance with a system of Rhythm and Reason, meaning a setup by design to serve the fan base of these three mega record companies and entourages.

 

The estimated gross from ticket sales alone is predicted to be over $300M in less than a week, by being carried by thousands of theaters at once all over the world.  Lil Wayne can be released in as little as 8 months.   Part of the proceeds will go to AIDS Research and NaQuila Hardy is the BUZZ, she is being considered to open the show with the International AIDS Anthem, FindCure-CureAIDS.