Hollywood Energy Drinks Campaign

Hollywood Energy Drinks Campaign


Many start old and new are siding with Red Bull and Monster Energy Drinks.  Artists are filming videos, making jingles and full songs that mention one of the products.  It is anticipate monster red as being a major drink promoted by Stackz 2020.  Many artist such as P. Diddy, Janet Jackson, Lil Wayne, Alicia keys, Beyonce, Jay Z then you have people like Chris Brown, Usher, Jermaine Dupri, the Time Band who is currently performing at the Flamingo in Vegas.


This is booked as being the event of the summer, with all types of giveaways and prizes and free energy drinks.  This campaign is a tie in with Live Nation, as Live realized energy drinks wakes up a crown and alcohol pit them to sleep.


NaQuila Likes Monster Red

NaQuila Likes Monster Red


With Energy drinks on the surge as many youths use it as an aphrodisiac (Intensifies sexual desires) and as we know in the music industry sex sells.  There is a big campaign between Red Bull and Monster Energy Drinks to start a huge rivalry in a limit partnership. 


Red Bull and Monster Energy Drinks are siding up with many Pop artists in a huge campaign to make Red Bull and Monster in the energy drinks market what Coke and Pepsi is in the soft drinks market.  .


We are hoping to get sponsorship from Monster, because it is our choice of energy drinks.  Monster is basically the same thing as Red Bull meaning it works the same, however Monster give you double the bang for your buck.  They are both equally quality drinks and the goal is to make consumers choose between the two as they corner the market with hop Hip Hop Commercials on stations like MTV, BET, VH1 and Nationwide Radio Airplay  that caters to the consumer group targeted by this campaign.

Non Profit Record Company & Distribution System

janet-v-midiNon Profit Record Company & Distribution System



#1: Name of CD:  The Extortion Album which consist of 3 albums in Wave format and 4th album with all three albums and bonus material in MP-3 and iPod format, which will support PC of Apple.   That is just the start.  You have X-Convicted Felons with big dogs on the hot corners in the hood saying “This is extortion buy it or else, the extortion album 3 CD and CD-MP-3 iPod compilation albums, just $10.”


#2: Copyright all the material on all three albums, with the Library of Congress.


#3: Make all writers members of ASCAP, for a one time fee of $25.


#4: Incorporate the Record Company as a non profit organization.  Meaning we have to spend all our money by the end of the fiscal year, there will be no multi-million salaries.  Yes the artist gets paid for their musical works and we can set a salary as officers in the corporation.  Make it a policy to hire certain percentage of convicted felons.  We are talking about a Recording Co-Op Marketing Plan

Business and employment co-operative

3.6 Business and employment co-operative


The Mission statement has to do with music and helping artist through promotional and giving them recording opportunities, by building recordings studios around the country in mainly Urban Areas. Giving unsigned independent artist recording opportunities


#5: The Underground Distribution Network:  Put out CD’s using duplicators, setup strategically around the country at major cities.  They will be like the Avon Lady they will get a Business associate ID and sell CD’s to family and neighbors.  There will be an accounting system put in place, but being it is a non profit organization it is not just about record sales but putting out a message, so piracy can work to our advantage in some cases, because we are talking about making music as a social action.


#6: Packaging: I just bought 10 packs of 10 quads DVD/CD Cases by TDK they cost $3.99 per 10 packs and hold 4 CD’s per case.  How much will it cost wholesale is the question, but $0.39 per 4 CD compilation case is cheap packaging.  Plus 50 DCD storage inserts go for about$17 after taxes or $34 per 100 which equal $034 per insert retail, with ink from printer we are talking less than $1.00 per packaging with a professional look.


#7: The Beauty: I was told that we to copyright protect the products, I said no because it is a non profit organization and sometimes piracy could be good if it gets the word out about a cause.  Now here is a secret I will not write about concerning the grand architecture or great design.  First of all piracy organizations are our best distributors. Why?


#8: Accounting system emplacement: Depending on the artist and their demand, we predetermine how many burning licenses we authorize.  An example is we say Janet Jackson’s next album will sell 2 Million copies.  We go to the Underground Distribution Network, who are now the piracy organizations and say you can burn 2 million copies of this CD and sell them for $5.00 each and we want say $1.25 per CD, make it $1.00 to keep it simple, they pay 2 million dollars and burn as many as they want up to 2 million but this will not stop them from burning more.  However here is the catch 22, by accepting these contracts in smaller bulks in different areas around the country say 20,000 here and 100,000 there up to 2 million total they become a legitimate operation and have needs for their equipment and now they have to be caught red handed for there equipment to be confiscated.  Furthermore by making these contracts they actually can justify their income by paying taxes on the profits made. Make sense?


Stephanie Mills Mistreated at the Nokia Theatre Live – LA

stephanie-millsStephanie Mills Mistreated at the Nokia Theatre Live – LA


On 14 March 2009 Stephanie Mills headlining along side the Whispers at the Nokia Theatre in Los Angeles California was rudely harassed by the management at this venue.  They threatened not to pay her according to the contract agreement requiring them to pay her in full prior to performing and threatened to search her property without any reason whatsoever.  It was an attempted act of extortion.  A shakedown and an attempted bamboozle.


But Stephanie stood up to them and was not only not searched but explained her situation to the Whispers who refused to perform until her situation was resolved, I call this old fashion sticking together.  Ultimately she was paid in full and the show went on but not as scheduled as a standoff took place for a couple of hours, but the fans got what they paid for.


She said a lot of women especially black women are mistreated in the industry while touring and she felt betrayed by her former agent whom she fired after the disrespectful position taken by her former agent.  A similar situation was Janet under the management of Jermaine Dupri during the Rock Witchu Tour as there is speculation as to did Janet Jackson receive her just due pay while touring.


This is a common practice that is a taboo when it comes to talking about it in fear of being blackballed from industry touring.  You can believe that many artist go without getting their full agreed upon concert performance deal.  Some are simply not paid others are forced to make ridicules contract riders that the venue basically takes back some of the money agreed upon in the deal made to perform.  People think artist are crazy because of some of the riders they have when on tour, but the reality be told they afraid to not agree to these forms of extortion.  This makes me wonder about Michael Jackson reported rider including over 1,200 bottle of $36 water.  In Janet’s case if she did not get paid it is her fault because I offered my services as a money collector.   It is a taboo!  By the way Prince performs at the Nokia- Live on Saturday 28 March 2009.  Will they pay Prince in full?  I wonder what is in his rider.